Blue Apron Holdings Inc is a United States based company involved in discovering new recipes, ingredients, and cooking techniques to prepare meals which are sent along with fresh, seasonal ingredients, directly to customers. The company offers its customers two flexible plans, a 2-Serving Plan; and a Family Plan. Blue Apron's recipes are accompanied by printed and digital content, including how-to-cook instructions and the stories of its suppliers and specialty ingredients. The company also sells wine, cooking tools, utensils, and pantry items.